Embracing the Olympic Spirit: An Exclusive Interview with Olympian Britt Cox

Hello and welcome to you, Britt Cox. Thanks for joining us.

"I'm so excited! Today's been amazing, and I'm ready to dive right in."

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Amazing! Let's start by sharing a bit about your journey. What inspired you to pursue skiing?

"I grew up in a mountain environment, so naturally, skiing was a big part of my life from a very young age. Watching the Winter Olympics on television with my family was a turning point.

I saw athletes like Alisa Camplin achieve incredible things, and I knew then that I wanted to be the best in the world at something. Chasing my older brother around the mountain, trying different skiing disciplines, and the thrill of mogul skiing combined to fuel my passion."
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That's incredible. You spoke about the importance of having a strong ‘why.’ How did you discover yours?

"My ‘why’ has always been about wanting to inspire the next generation and have a positive influence on others. It’s what gets me through tough training sessions and competitions.

Over time, I realized that this purpose was stronger than any medal. After the 2018 PyeongChang Olympics, where I didn’t achieve my dream, I had to reassess my values. I found that my true fulfillment came from being a role model and leading by example, not just winning medals."
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Reflecting on your career, what were some key elements that sustained you through it?

"I absolutely loved the sport and had a strong ‘why.’ But just as important was my support network. My family, especially my brother who later became my coach, my teammates, coaches, and sports psychologists all played crucial roles. It’s a team effort, even in individual sports. Embracing support and learning from others was key to my growth."
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You told us about how visualization was a key part of your training. Can you tell us more about that?

"Absolutely. Visualization has been a huge part of my success. I don't just visualize the technical skills of my sport; I visualize the person I need to be to perform those skills. It’s about seeing everything in high definition — imagining the feel of the snow, the sound of my skis, even the cold air on my cheeks.

I do different types of visualizations, like timeline visualizations where I walk through each step leading to my ultimate goal, and skill-specific visualizations to enhance my performance."
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You’ve spoken about the importance of developing interests outside of sport. Why is that significant?

"Having interests outside of sport is vital. It keeps you balanced and provides different sources of fulfillment. If you're having a tough day in training, knowing you have other passions and projects can lift you up. It also exposes you to different life lessons and perspectives, which can make you a better athlete and a more well-rounded person."
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As we look to the future of women’s sport, what changes would you love to see?

"I’d love to see a world where we break through any self-imposed limitations. Changing our language to be more positive and grounded can make a huge difference. Instead of saying ‘I can't do that,’ we should say ‘I can't do that yet’ or ‘I'm working on that.’ It’s about fostering a growth mindset and encouraging everyone to pursue their dreams without limits."
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Thank you so much for sharing your journey and insights with us, Britt. Any final words of wisdom?

"Remember that you can't do it alone. Embrace the support of those around you, and be there for others in return. Have a strong ‘why’ to keep you motivated through the tough times, and always be open to learning and growing. Thanks for having me and supporting the values I’m passionate about."
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Thank you, Britt, for your time and inspiration. We wish you all the best in your future endeavors.

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